{"title":"SONY X DRIFTER","description":"","products":[{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilization mechanism that minimizes the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743716896930,"sku":"SEL70300G","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-70-300mm-f4-5-5-6-g-oss-lens-procam-1.jpg?v=1768419649"},{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eThe\u003cstrong\u003e FE 28mm f\/2 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a full-frame compatible wide-angle prime lens for E-Mount mirrorless cameras. Its wide focal length and fast aperture make it a practical and versatile addition to your gear bag. Also compatible with APS-C format E-Mount cameras, it provides the angle-of-view equivalent to a 42mm lens in the 35mm\/full-frame format.\u003c\/p\u003e\n  \u003cp\u003eIts optical design features Extra-low Dispersion glass elements which reduce chromatic aberrations and provide improved contrast. Also, aspherical and advanced aspherical elements minimize spherical aberrations and help to maintain the lens' compact, lightweight form. Multi-coating on the ED glass elements reduce flare and ghosting and also improve overall image contrast and quality.\u003c\/p\u003e\n  \u003cp\u003eAn internal focus system and a linear actuator autofocus mechanism provide fast and quiet focusing and make this lens ideal for both still shooting and video recording. The internal focus system also maintains the compact length of the lens during focus and does not rotate the front element. A uniquely designed 9-blade system creates a circular aperture which helps to create pleasing out-of-focus highlights.\u003c\/p\u003e\n  \u003cp\u003eThe compact design of this lens is a great match for the compact E-Mount cameras and its robust build with dust and moisture resistant seals enable it to be used in less than optimal conditions. It is compatible with Sony's Ultra-wide and Fisheye converter lenses for even wider perspectives.\u003c\/p\u003e\n  \n    \u003cdl\u003e\n      \u003cdt\u003eWide-Angle Prime Lens for Full-Frame E-Mount Cameras\u003c\/dt\u003e\n      \u003cdd\u003eThis 28mm prime lens is designed for full-frame format E-Mount mirrorless cameras and is also compatible with the APS-C format cameras on which it provides the 35mm focal length equivalent of a 42mm lens. Its f\/2 maximum aperture is effective in low light and enables shallow depth of field control.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eOptical Design\u003c\/dt\u003e\n      \u003cdd\u003eAspherical and Advanced Aspherical lens elements reduce spherical aberration and multi-coated Extra-low Dispersion glass elements minimize chromatic aberration and reduce ghosting and flare for sharper images with more contrast.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eInternal Focus and Linear Actuator Autofocus Mechanism\u003c\/dt\u003e\n      \u003cdd\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter. The linear actuator AF system provides smooth and quiet AF action.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eCircular Aperture\u003c\/dt\u003e\n      \u003cdd\u003eA unique 9-blade design keeps the aperture almost perfectly circular. Smoother, more natural out-of-focus highlights can be obtained as a result.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eCompact, Robust Form Factor\u003c\/dt\u003e\n      \u003cdd\u003eAt less than 2.5\" long, this 28mm lens is a ideal companion for mirrorless E-Mount cameras and its dust and moisture resistant seals allow it to be used in less than ideal conditions.\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743717388450,"sku":"SEL28F20","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-28mm-f2-lens-procam-1.jpg?v=1768419653"},{"product_id":"sony-e-24mm-f-1-8-sonnar-t-za-lens","title":"Sony E 24mm f\/1.8 ZA Sonnar T* Lens","description":"\u003cp\u003e\u003cstrong\u003eSony\u003c\/strong\u003e's \u003cstrong\u003eSEL24F18Z 24mm f\/1.8 E-Mount Carl Zeiss Sonnar Lens \u003c\/strong\u003eopens up a new world for owners of NEX cameras. The equivalent of 36mm in full-frame or 35mm format, this lens is a versatile medium wide-angle focal length with superb Zeiss Sonnar optical design. The extremely wide maximum aperture of f\/1.8 is ideal for shooting under low-light conditions, and with the seven blades that form a near-circular aperture, it can also create photos with lovely shallow depth-of-field (which provides a powerful sense of space). \u003c\/p\u003e\n  \u003cp\u003eThe design includes aspherical lenses which compensate for distortion and an ED element which suppresses chromatic aberration, for excellent corner-to-corner sharpness (even with the aperture wide open).  Direct Manual Focus (DMF) allows you to manually focus after autofocus has locked on, so you can easily fine-tune your focusing without switching modes. This is especially useful when shooting with very shallow depth-of-field.  A linear motor used for autofocus drive helps make this lens ideal for video--a very low-noise focus operation, with a stepping motor built into the lens for smooth, quiet aperture actuation. This lens is a wonderful addition to any photographer's camera bag.\u003c\/p\u003e\n\n    \u003cdl\u003e\n      \u003cdt\u003eCarl Zeiss Sonnar Optics\u003c\/dt\u003e\n      \u003cdd\u003eThis is the first Carl Zeiss lens to be released in the Sony E-mount lineup, employing the legendary \"Sonnar\" optical design for standout image dimensionality and presence. Aspherical lenses located on either side of the aperture effectively compensate for distortion, while an ED element suppresses chromatic aberration. The overall result is excellent corner-to-corner sharpness even with the aperture wide open, for impressive overall resolution.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eLarge f\/1.8 Aperture\u003c\/dt\u003e\n      \u003cdd\u003eThe large f\/1.8 aperture is an ideal choice for shooting interiors in low light, as well as for superb background defocusing. Despite being a wide angle lens (36 mm in the 35 mm format), this lens allows for 1\/4 macro shooting with accurate focus as close as 6.2\" (16 cm). The ability to get close to the subject enhances this lens's ability to create beautifully defocused backgrounds while providing a strong sense of space.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eSmooth, Quiet Autofocus for Video\u003c\/dt\u003e\n      \u003cdd\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens provides smooth, quiet aperture actuation ideal for movie shooting.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eCircular Aperture\u003c\/dt\u003e\n      \u003cdd\u003eThe lens features seven aperture blades that form a near circle. This results in a pleasing defocused circular effect on the background of your image when the aperture is set wide open.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eDirect Manual Focus\u003c\/dt\u003e\n      \u003cdd\u003eDirect Manual Focus (DMF) allows for direct manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, this feature enables fast and easy fine-tuning. This can be particularly useful for portraits as well as macro shots in which depth of field can be extremely shallow.\u003c\/dd\u003e\n    \u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743718043810,"sku":"SEL24F18Z","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-24mm-f1-8-za-sonnar-t-lens-procam-1.jpg?v=1768419659"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"    \u003cp\u003e\n    \u003c\/p\u003e\u003cp\u003eExtending the effective focal length of the \u003cstrong\u003eSony\u003c\/strong\u003e FE 70-200mm f\/2.8 GM OSS lens, the \u003cstrong\u003eFE 1.4x Teleconverter\u003c\/strong\u003e renders this telephoto zoom as a 98-280mm f\/4 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n    \n\n  \u003cdl\u003e\n    \u003cdd\u003e1.4x teleconverter extends the reach of the 70-200mm lens by 40% with only a one-stop loss in exposure.\u003c\/dd\u003e\n  \u003c\/dl\u003e\n  \u003cdl\u003e\n    \u003cdd\u003eDedicated design maintains a high degree of image quality as well as full electronic communication to support the use of AE, AF, and OSS.\u003c\/dd\u003e\n  \u003c\/dl\u003e\n  \u003cdl\u003e\n    \u003cdd\u003eWeather-resistant design matches the construction of the 70-200mm lens itself for use in inclement conditions.\u003c\/dd\u003e\n  \u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743722893474,"sku":"SEL14TC","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-1-4x-teleconverter-procam-1.jpg?v=1768419679"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cb\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/b\u003e easily takes its place as the de facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\n\u003cp\u003eOptimized for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\n\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilization for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilization for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/li\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.15' minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polarizers and variable NDs.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743722959010,"sku":"SEL70200GM","price":2148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-70-200mm-f2-8-gm-oss-lens-procam-1.jpg?v=1768419682"},{"product_id":"sony-fe-50mm-f-1-4-planar-t-za-lens","title":"Sony FE 50mm f\/1.4 Planar T* ZA Lens","description":"\u003cbr\u003e\n\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the \u003cstrong\u003ePlanar T* FE 50mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimize spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\n\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eBased on the Zeiss Planar optical concept, this lens works with a 12-element in 9-group design that helps to reduce spherical aberration and distortion for a flat image plane.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne AA and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA ring drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743723057314,"sku":"SEL50F14Z","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-50mm-f1-4-planar-t-za-lens-procam-1.jpg?v=1768419688"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003cp\u003eA fast standard zoom favored for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743723188386,"sku":"SEL2470GM","price":1798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-24-70mm-f2-8-gm-lens-procam-1.jpg?v=1768419700"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743724335266,"sku":"SEL85F18\/2","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-85mm-f1-8-lens-procam.jpg?v=1768419722"},{"product_id":"sony-fe-16-35mm-f-4-vario-tessar-t-za-oss-lens","title":"Sony FE 16-35mm f\/4 Vario-Tessar T* ZA OSS Lens","description":"\u003cp\u003eWith a dust and moisture resistant design, the compact and lightweight \u003cstrong\u003eSony Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens\u003c\/strong\u003e covers your wide-angle zoom needs and is designed for full-frame FE-mount cameras but can also be used on APS-C E-mount cameras as well. A constant f\/4 maximum aperture offers consistent performance throughout the zoom range. Benefiting working in dim light is Optical SteadyShot image stabilization, which serves to minimize the appearance of camera shake by up to four shutter speed steps.\u003cbr\u003e\n    \u003cbr\u003e\n    The optical construction incorporates five aspherical elements, including a large diameter AA (advanced aspherical) element, and three ED (extra-low dispersion) elements to help reduce chromatic aberrations throughout the zoom range as well as contribute to a compact overall form-factor. A Carl Zeiss T* anti-reflective coating has been applied to the lens elements to minimize lens flare and ghosting while providing enhanced contrast, clarity, and color fidelity.\u003c\/p\u003e\n\n    \u003cul\u003e\n      \u003cli\u003eWide-range zoom lens designed for full-frame FE-mount cameras\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eFeatures a circular aperture diaphragm that, through the use of curved blades, keeps the aperture almost perfectly circular from its wide-open setting to when it is closed for smoother, more natural defocusing highlights\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eFive aspherical elements, including one AA (advanced aspherical) element, and three ED elements helps to reduce chromatic aberrations throughout the zoom range while also maintaining a compact form-factor\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eCarl Zeiss T* anti-reflective coating enhances contrast, clarity, and color reproduction by countering the effects of lens flare and ghosting\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change when focusing. Also, the filter thread at the front of the lens does not rotate, which is convenient when using a polarizing filter\u003c\/li\u003e\n    \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743728201890,"sku":"SEL1635Z","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-16-35mm-f4-vario-tessar-t-za-oss-lens-procam-1.jpg?v=1768419728"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24-240mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a full-frame compatible E-Mount telephoto zoom lens with the versatility to stretch from true wide-angle to super telephoto perspectives. Its advanced optical design includes 5 aspherical elements and 1 ED glass element, achieving high-quality performance with reduced chromatic and spherical aberrations in a compact design. Optical SteadyShot image stabilization facilitates sharper imaging in low light situations and when shooting at long telephoto lengths.\u003c\/p\u003e\n\u003cp\u003eAn internal focus system means that only the central optical elements move during focus which enables faster autofocus and a shorter minimum focus distance. Also, the lens does not extend during focus and the front element does not rotate which is more practical, especially if using a polarizer filter. A linear AF motor drive also helps to achieve fast autofocus and a circular 7-blade aperture helps to create smooth and pleasing out-of-focus highlights. Like all other FE lenses, the physical design is dust and moisture resistant.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743728300194,"sku":"SEL24240","price":1348.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-24-240mm-f3-5-6-3-oss-lens-procam-1.jpg?v=1768419730"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the \u003cstrong\u003eE 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eVersatile zoom designed for APS-C-format E-mount mirrorless cameras, this 18-135mm lens provides a 27-202.5mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA linear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos. Additionally, a dedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMinimum focusing distance of 1.5' along with a maximum magnification of 0.29x benefit working with close-up subjects.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743729643682,"sku":"SEL18135","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-18-135mm-f3-5-5-6-oss-lens-procam-1.jpg?v=1768419747"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003c\/p\u003e\n\n\u003cp\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743729709218,"sku":"SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-100-400mm-f4-5-5-6-gm-oss-lens-procam-1.jpg?v=1768419753"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony a7 III Mirrorless Digital Camera with FE 28-70mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant\u003c\/p\u003e\n\u003cdl data-tickertarget=\"ov-ft-2\"\u003e\n\u003cdt\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/dt\u003e\n\u003cdd\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl data-tickertarget=\"ov-ft-3\"\u003e\n\u003cdt\u003eFast Hybrid AF System\u003c\/dt\u003e\n\u003cdd\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl data-tickertarget=\"ov-ft-4\"\u003e\n\u003cdt\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/dt\u003e\n\u003cdd\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl data-tickertarget=\"ov-ft-5\"\u003e\n\u003cdt\u003eUHD 4K Video Recording in XAVC S Format\u003c\/dt\u003e\n\u003cdd\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl data-tickertarget=\"ov-ft-6\"\u003e\n\u003cdt\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl data-tickertarget=\"ov-ft-7\"\u003e\n\u003cdt\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/dt\u003e\n\u003cdd\u003eIncluded with the camera is the versatile wide-angle to portrait-length FE 28-70mm f\/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743730069666,"sku":"ILCE7M3K\/B","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-alpha-a7-iii-mirrorless-digital-camera-with-28-70mm-lens-procam-1.jpg?v=1768419804"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-body-only","title":"Sony a7 III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdt\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/dt\u003e\n\u003cdd\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl\u003e\n\u003cdt\u003eFast Hybrid AF System\u003c\/dt\u003e\n\u003cdd\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl\u003e\n\u003cdt\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/dt\u003e\n\u003cdd\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl\u003e\n\u003cdt\u003eUHD 4K Video Recording in XAVC S Format\u003c\/dt\u003e\n\u003cdd\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl\u003e\n\u003cdt\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl\u003e\n\u003cdt\u003eOther Camera Features\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cul\u003e\n\u003cli\u003eA Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743730200738,"sku":"ILCE7M3\/B","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-alpha-a7-iii-mirrorless-digital-camera-body-only-procam-1.jpg?v=1768419808"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"\u003cp\u003eImpressively compact and versatile, the \u003cb\u003eSony FE 28-60mm f\/4-5.6\u003c\/b\u003e is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003c\/p\u003e\n\n\u003cli\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRetractable design maintains an especially compact profile when not in use.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743730659490,"sku":"SEL2860","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-28-60mm-f4-5-6-lens-procam-1.jpg?v=1768419822"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cbr\u003e\n\u003cp\u003eA prized focal length for portraiture, the \u003cstrong\u003eFE 85mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterized by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA portrait-length prime designed for full-frame E-mount mirrorless cameras, this 85mm f\/1.4 is also compatible with APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA linear SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743731740834,"sku":"SEL85F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-85mm-f1-4-gm-lens-procam-1.jpg?v=1768419836"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cbr\u003e\n\u003cp\u003ePresenting an ultra-wide field of view, the \u003cb\u003eSony FE 20mm f\/1.8 G\u003c\/b\u003e is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743732428962,"sku":"SEL20F18G","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-20mm-f1-8-g-lens-procam-1.jpg?v=1768419845"},{"product_id":"sony-cyber-shot-dsc-rx100-vii-digital-camera","title":"Sony Cyber-shot DSC-RX100 VII Digital Camera","description":"\u003cp\u003eMixing speed, reach, and portability, the \u003cstrong\u003eSony Cyber-shot DSC-RX100 VII\u003c\/strong\u003e is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1\" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0\" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003ch3\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/h3\u003e\n\n\u003cp\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1\" Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 357 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF\/AE calculations being performed at 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eZEISS Vario-Sonnar T* 24-200mm Lens\u003c\/h3\u003e\n\n\u003cp\u003eSpanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f\/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe flexible reach is complemented by four stop-effective Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/h3\u003e\n\n\u003cp\u003eThe RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eUHD 4K Video Recording\u003c\/h3\u003e\n\n\u003cp\u003eAble to record UHD 4K video at 30\/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAffording extensive customizable color and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eSpeed is also a huge advantage of the RX100 VII, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eBody Design and Wireless Connectivity\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eOne-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a ZEISS T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm external microphone port supports improved audio recording quality.\u003c\/li\u003e\n\u003cli\u003eA manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.\u003c\/li\u003e\n\u003cli\u003eCustom button and other programmable button can be set to one of over 40 functions for quick access to commonly used settings.\u003c\/li\u003e\n\u003cli\u003ePop-up flash will help illuminate subjects in dimly lit scenes.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743732625570,"sku":"DSCRX100M7\/B","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-cyber-shot-dsc-rx100-vii-digital-camera-procam-1.jpg?v=1768419853"},{"product_id":"sony-fe-24-70mm-f-4-vario-tessar-t-za-oss-lens","title":"Sony FE 24-70mm f\/4 Vario-Tessar T* ZA OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens\u003c\/strong\u003e is a wide-angle to portrait-length zoom lens that features a constant f\/4 maximum aperture to support consistent performance in regard to exposure settings and focus placement throughout the zoom range. Five aspherical elements and one extra-low dispersion element help to reduce aberrations and distortions while contributing to notable image sharpness and clarity. A Carl Zeiss T* anti-reflective coating has also been applied to lens elements to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\n    \u003cbr\u003e\n    This lens also integrates Optical SteadyShot image stabilization to lessen the appearance of camera shake when working in low-light conditions or with longer focal lengths. Additionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003c\/p\u003e\n\n    \u003cul\u003e\n      \u003cli\u003eThe mid-range zoom 24-70mm lens covers wide-angle to portrait-length perspectives and features a constant f\/4 maximum aperture for consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eFive aspherical elements and one extra-low dispersion element help minimize aberrations and distortions throughout the zoom range while contributing to high overall clarity.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eTessar concept enables the lens design to be compact while maintaining high image quality and sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eCarl Zeiss T* anti-reflective coating lessens lens flare and ghosting for contrast-rich imagery with sustained color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eOptical SteadyShot image stabilization minimizes the appearance of camera shake to better suit working with longer shutter speeds and telephoto focal lengths.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eDust- and moisture-resistant design enables ensured performance when working in inclement environmental conditions.\u003c\/li\u003e\n\u003cbr\u003e\n      \u003cli\u003eCircular diaphragm enables a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/li\u003e\n    \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743732854946,"sku":"SEL2470ZB","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-24-70mm-f4-vario-tessar-t-za-oss-lens-procam-1.jpg?v=1768419875"},{"product_id":"sony-vertical-battery-grip-for-alpha-a7-or-a7r-digital-camera-black","title":"Sony Vertical Battery Grip for Alpha a7 or a7R Digital Camera (Black)","description":"\u003cp\u003eThis black \u003cstrong\u003eVertical Battery Grip\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e allows for   long-term, comfortable shooting in the vertical orientation with your   Alpha a7 or a7R digital camera. It accepts 1-2 NP-FW50 batteries, which   are available separately, to extend and possibly even double your   shooting time. The grip uses a battery with lower power first, then   automatically switches to the one with greater power when the first runs   out. Remaining battery power is displayed as a percentage on your   camera's LCD monitor. Additionally, batteries can be replaced without   turning off the camera.\u003cbr\u003e\n    \u003cbr\u003e\n    The grip offers an extra shutter button,   located at the low position, as well as front\/back control dials and   Auto Exposure Lock. All controls are placed appropriately for easy,   comfortable access. A strap hole allows you to attach the optional   STP-GB1AM Grip Belt. The buttons, dials, battery cover and connecting   terminal on the grip are securely sealed for dust and moisture   protection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743733313698,"sku":"VGC1EM","price":198.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-vertical-battery-grip-for-alpha-a7-or-a7r-digital-camera-black-procam-1.jpg?v=1768419877"},{"product_id":"sony-vlogger-accessory-kit","title":"Sony Vlogger Accessory Kit","description":"\u003cbr\u003e\n\u003cp\u003eBundling the essentials, the \u003cb\u003eVlogger Accessory Kit\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e includes the highly versatile GP-VPT2BT Wireless Shooting Grip as well as a 64GB SDXC memory card.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eSony GP-VPT2BT Wireless Shooting Grip\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eHelping to improve shooting stability, the \u003cb\u003eSony GP-VPT2BT Wireless Shooting Grip\u003c\/b\u003e is a convenient tool that serves as both a larger grip for handheld shooting as well as a sleek tabletop tripod. Compatible with select Sony cameras featuring Bluetooth connectivity, this grip offers wireless control over select shooting controls, via built-in shutter release and video record buttons, a zoom rocker switch, and a customizable C1 button. Beyond serving as just an accessory grip, the grip itself can be splayed into three legs and function as a tripod for hands-free shooting. The integrated head can tilt upward 80° (40° when setup as a tripod), downward 90°, and rotate 360° for easier positioning. Additionally, the grip is dust and moisture-resistant to suit its use with select weather-sealed cameras.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003eCamera COmpatibility\u003c\/h4\u003e\n\u003cli\u003ea9 II, a7R IV, a6600, a6100, RX100 VII\u003c\/li\u003e\n\u003cli\u003ea9, a7R III, a7 III, a6400, RX0 II compatible once updated to latest firmware\u003c\/li\u003e\n\u003cbr\u003e\n\u003ch3\u003eSony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eThe 64GB SF-E Series UHS-II SDXC Memory Card from Sony features a storage capacity of 64GB and takes advantage of the UHS-II bus to support advanced DSLR functions such as continuous shutter bursts and rapid shooting, as well as raw and JPEG captures. This card is also well-suited for video capture, including 4K, 3D, HFR, and Full HD video, and can achieve maximum read speeds of up to 270 MB\/s and maximum write speeds of up to 70 MB\/s. Thanks to its V30 speed class rating, minimum write speeds are guaranteed not to drop below 30 MB\/s.\u003c\/p\u003e\n\n\u003cp\u003eUHS-II media achieves its speed through an extra row of pins and while this card has been designed for cameras that are UHS-II \/ V30 compatible, it may be used in devices that do not support UHS-II \/ V30. However, bear in mind that this card will then default to your device's speed class and bus rating. When used in a UHS-I device, this card will deliver read speeds of up to 95 MB\/s and write speeds of up to 70 MB\/s.\u003c\/p\u003e\n\n\u003cp\u003eAs with most Sony cards, this memory card is resistant against water, dust, drops, temperature, UV light, and X-rays and. Should the card's data become compromised, you also benefit from the option to download File Rescue software for free to help recover deleted content.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eGeneral Features\u003c\/h3\u003e\n\u003cbr\u003e\n\u003ch4\u003eFast Card to Computer Transfers\u003c\/h4\u003e\n\u003cbr\u003e\n\u003cp\u003eWith read speeds of up to 270 MB\/s, you can quickly transfer large media files to your computer with a UHS-II SD card reader. Spend less time waiting and more time doing.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003eFile Rescue\u003c\/h4\u003e\n\u003cbr\u003e\n\u003cp\u003eNever fear. Even when things go wrong, you can avoid disaster with downloadable rescue software that recovers photo and video files that have been accidentally deleted or that cannot be played back.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003eBuilt to Last\u003c\/h4\u003e\n\u003cbr\u003e\n\u003cp\u003eWith an IP57 rating, this SD card is durable and resistant. Designed to survive drops of up to 4.92', waterproof for 30 minutes at a depth of 3.28', and able to operate in temperatures ranging from -13 to 185°F, the SF-E Series UHS-II SD Card will last.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003eFast Performance\u003c\/h4\u003e\n\u003cbr\u003e\n\u003cp\u003eFast write speeds of up to 70 MB\/s support the stable burst shooting of high-resolution photos, as well as 4K video and beyond with V30 Video Speed Class support.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003eSupporting Interface\u003c\/h4\u003e\n\u003cbr\u003e\n\u003cp\u003eFor maximum performance, the UHS-II interface is supported. This card is also backward compatible with UHS-I devices.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743734067362,"sku":"ACCVC1","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-vlogger-accessory-kit-procam-1.jpg?v=1768419882"},{"product_id":"sony-fe-35mm-f-2-8-sonnar-t-za-lens","title":"Sony FE 35mm f\/2.8 Sonnar T* ZA Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony Sonnar T* FE 35mm f\/2.8 ZA Lens\u003c\/strong\u003e is a prime, wide-angle lens that features a fast, bright f\/2.8 maximum aperture to support enhanced low-light performance and greater control over focus for shallow depth of field and selective focus imagery. Three double-sided aspherical elements, totaling six aspherical surfaces, work to minimize spherical aberrations and contribute to notable image sharpness. A Carl Zeiss T* anti-reflective coating has also been applied to lens elements to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\n    \u003cbr\u003e\n    An internal focusing mechanism maintains the overall lens size during focusing and aids in faster, more responsive performance. Additionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eThis prime wide-angle lens features a bright f\/2.8 maximum aperture to benefit working in low-light conditions and for greater control over the plane of focus.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eThree double-sided aspherical elements, for a total of six aspherical surfaces, help to reduce spherical aberrations while also contributing to high image sharpness and clarity.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eCarl Zeiss T* anti-reflective coating lessens lens flare and ghosting for contrast-rich imagery with sustained color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eAn internal focusing mechanism maintains the overall lens length during focusing for greater consistency and faster performance.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eDust- and moisture-resistant design enables ensured performance when working in inclement environmental conditions.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eSeven-blade circular diaphragm enables a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743734165666,"sku":"SEL35F28Z","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-35mm-f2-8-sonnar-t-za-lens-procam-1.jpg?v=1768419887"},{"product_id":"sony-vg-c4em-vertical-grip-for-a7iv-a7sill-a1-a9ll-a7riv-and-a7rv","title":"Sony VG-C4EM Vertical Grip for a7IV, a7SIll, a1, a9ll, a7RIV and a7RV","description":"\u003cp\u003eDedicated to the \u003cstrong\u003eSony\u003c\/strong\u003e a7IV, a7SIll, a1, a9ll, a7RIV and a7RV mirrorless cameras, the \u003cstrong\u003eVG-C4EM Vertical Grip\u003c\/strong\u003e offers both extended battery and a more comfortable grip when shooting in the vertical orientation. The grip accepts either one or two NP-FZ100 batteries to increase the effective battery life for longer shooting sessions, and the batteries can be charged in the grip while attached to the camera via the body's USB port. The grip's design maintains the same layout as the camera body itself, and includes a secondary shutter button and Multi Selector for intuitive use. Also, the grip is built from magnesium alloy and is dust- and moisture-resistant to match the weather sealing of the camera itself.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743734296738,"sku":"VGC4EM","price":458.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-vg-c4em-vertical-grip-for-a7r-iv-a7s-iii-a9-ii-and-a1-cameras-procam-1.jpg?v=1768419889"},{"product_id":"sony-e-35mm-f-1-8-oss-lens","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm f\/1.8 OSS Alpha E-mount Prime Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a sharp, prime lens for Sony E-mount cameras, including the Alpha NEX-5R, Alpha NEX-6 and the NEX Handycam camcorders. It is a compact, fixed focal length lens which is equivalent to 52.5mm in 35mm equivalency. A fast maximum aperture of f\/1.8 means the lens is ideal for blur-free capture of fast moving subjects and for retaining crisp imaging in low light. A quiet linear motor controls focus while an in-lens stepping motor controls aperture, together they offer smooth and virtually silent lens action, which is ideal for shooting video. Direct Manual Focus is also featured which allows for fine manual focus control and is operable even in autofocus mode. Sony's built-in Optical Image Stabilization system provides approximately 4-stops worth of shake control, making the lens even more functional in low light conditions and great when tracking moving subjects in video.\u003c\/p\u003e\n  \u003cp\u003eImproved optics have reduced spherical aberration and provide uniform contrast across the sensor and sharp images even when shooting wide-open at f\/1.8 aperture. The circular aperture helps to create smooth and circular bokeh.\u003c\/p\u003e\n\n\n    \u003cdl\u003e\n      \u003cdt\u003e\u003cstrong\u003eFixed Focal Length, f\/1.8 Lens\u003c\/strong\u003e\u003c\/dt\u003e\n      \u003cdd\u003eThis compact, large-aperture, prime lens has a focal length of 52.5mm in 35mm equivalency and is approximately 1.75\" (45mm) long. It is a bright lens with the capability to handle a wide variety of shooting situations from landscapes and street photography to flattering portraits with beautiful background blur.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003e\u003cstrong\u003eOptics\u003c\/strong\u003e\u003c\/dt\u003e\n      \u003cdd\u003eNewly designed optics reduce spherical aberration, delivering detailed sharpness and contrast in the central area of the lens as well as at the periphery. The results are clean, sharp images even when shooting at f\/1.8 aperture.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003e\u003cstrong\u003eSilent and Smooth Focus\u003c\/strong\u003e\u003c\/dt\u003e\n      \u003cdd\u003eA quiet, high-speed linear motor controls focus while an in-lens stepping motor controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate excessive lens-drive noise.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003e\u003cstrong\u003eDirect Manual Focus\u003c\/strong\u003e\u003c\/dt\u003e\n      \u003cdd\u003eThis 35mm f\/1.8 lens supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003e\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e\u003c\/dt\u003e\n      \u003cdd\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/dd\u003e\n    \u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743734558882,"sku":"SEL35F18","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-35mm-f1-8-oss-lens-procam.jpg?v=1768419904"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the \u003cb\u003eE 20mm f\/2.8 Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9\". Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eWith its pancake design, the lens only extends 0.8\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptimized for APS-C-format cameras, this compact 20mm lens offers a wide-angle 30mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe lens uses a rear focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 7.9\".\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ccenter\u003eIncludes\u003c\/center\u003e\n\u003cli\u003eSony E 20mm f\/2.8 Lens\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eSony ALC-SH113 Lens Hood\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eSony ALC-F49S 49mm Front Lens Cap\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eLimited 1-Year Warranty \u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743734657186,"sku":"SEL20F28","price":378.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-20mm-f2-8-lens-procam-1.jpg?v=1768419905"},{"product_id":"sony-e-50mm-f-1-8-oss-lens","title":"Sony E 50mm f\/1.8 OSS Lens","description":"\u003cp\u003eEnjoy a near perfect portrait-length perspective on your APS-C E-mount camera with this black \u003cb\u003eE 50mm f\/1.8 OSS Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e, which provides a 75mm equivalent focal length. It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3'.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 1.3', and easier handling as the lens does not change in length during use.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743735017634,"sku":"SEL50F18\/B","price":448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-50mm-f1-8-oss-lens-procam.jpg?v=1768419907"},{"product_id":"sony-fe-55mm-f-1-8-sonnar-t-za-lens","title":"Sony FE 55mm f\/1.8 Sonnar T* ZA Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e is a prime, normal focal length lens featuring a very fast and bright f\/1.8 maximum aperture to support working in dimly-lit conditions and for greater control over focus for shallow depth of field imagery. The sophisticated Sonnar optical design enables high resolution and sharpness with optimized low-light shooting capabilities. A Carl Zeiss T* anti-reflective coating has also been applied to lens elements to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\n    \u003cbr\u003e\n    Additionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eThis prime normal-length lens features a bright f\/1.8 maximum aperture to benefit working in low-light conditions and for greater control over the plane of focus.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eCarl Zeiss T* anti-reflective coating lessens lens flare and ghosting for contrast-rich imagery with sustained color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eDust- and moisture-resistant design enables ensured performance when working in inclement environmental conditions.\u003c\/li\u003e\n\u003cbr\u003e\n    \u003cli\u003eNine-blade circular diaphragm enables a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743735181474,"sku":"SEL55F18Z","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-55mm-f1-8-sonnar-t-za-lens-procam-1.jpg?v=1768419908"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cstrong\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743735410850,"sku":"SEL70350G","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-70-350mm-f4-5-6-3-g-oss-lens-procam-1.jpg?v=1768419910"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp\u003ePositioned as the workhorse lens for APS-C, the \u003cstrong\u003eSony E 16-55mm f\/2.8 G\u003c\/strong\u003e is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust - and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743736098978,"sku":"SEL1655G","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-16-55mm-f2-8-g-lens-procam-1.jpg?v=1768419921"},{"product_id":"sony-alpha-a6100-mirrorless-digital-camera-body-only","title":"Sony a6100 Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003ePresenting a versatile feature-set in an especially compact design, the \u003cstrong\u003eSony a6100\u003c\/strong\u003e is an APS-C-format mirrorless camera well-suited for stills and video applications. Featuring a 24.2MP CMOS sensor and a BIONZ X processor, capturing high-resolution stills with a broad sensitivity range and low noise is possible. The sensor and processor combination also affords UHD 4K video recording along with quick continuous shooting up to 11 fps for working with moving subjects. Also benefitting fast-paced shooting, Real-time Eye AF and subject tracking capabilities help to ensure sharp focus on a variety of subject types.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the imaging capabilities, the a6100 features a 1.44m-dot OLED electronic viewfinder for clear eye-level viewing. A rear 3.0\" 921.6k-dot touchscreen LCD is also available and has a 180° tilting design to suit working from high, low, and front-facing angles. Additionally, built-in Wi-Fi and Bluetooth enable wireless sharing of imagery as well as remote camera control from a linked mobile device.\u003c\/p\u003e\n\u003cbr\u003e\n\n\u003ch3\u003e24.2MP Exmor CMOS Sensor\u003c\/h3\u003e\n\n\u003cp\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/p\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eUHD 4K Video Recording in XAVC S Format\u003c\/h3\u003e\n\n\u003cp\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/p\u003e\n\u003cbr\u003e\n\n\u003ch3\u003e4D FOCUS\u003c\/h3\u003e\n\n\u003cp\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.\u003c\/p\u003e\n\n\u003cp\u003eThe apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to autofocus, the a6100 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.\u003c\/p\u003e\n\u003cbr\u003e\n\n\u003ch3\u003eBody Design and Built-In Wi-Fi\u003c\/h3\u003e\n\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cli\u003eThe SVGA Tru-Finder 1.44m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 420 shots per charge when working with the LCD screen.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eIn addition to the battery, the a6100 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6100 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743736230050,"sku":"ILCE6100\/B","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-alpha-a6100-mirrorless-digital-camera-body-only-procam-1.jpg?v=1768419930"},{"product_id":"sony-bc-qz1-battery-charger-for-np-fz100-battery","title":"Sony BC-QZ1 Battery Charger for NP-FZ100 Battery","description":"\u003cp\u003eCharge up your NP-FZ100 batteries with this \u003cstrong\u003eBC-QZ1 Battery Charger\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. Able to work worldwide with its 100-240 VAC compatible power adapter, this charger will be able to charge a battery completely in 150 minutes. It also features an LED indicator for checking charge status and has a slim design with a detachable AC cable.\u003c\/p\u003e\n\u003ccenter\u003eIncludes\u003c\/center\u003e\n\u003cli\u003eSony BC-QZ1 Battery Charger\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Warranty\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743736361122,"sku":"BC-QZ1","price":126.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-bc-qz1-battery-charger-for-np-fz100-battery-procam-1.jpg?v=1768419948"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the FE 50mm f\/1.8 from Sony is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743737213090,"sku":"SEL50F18F\/2","price":248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-50mm-f1-8-lens-procam-1.jpg?v=1768419952"},{"product_id":"sony-fe-50mm-f-2-8-macro-lens","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"\u003cbr\u003e\n\u003cp\u003eA normal-length prime with close-focusing capabilities, the \u003cstrong\u003eFE 50mm f\/2.8 Macro Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e offers an impressive 1:1 maximum magnification, along with a 6.3\" minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter, and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the lens sports a dust- and moisture-resistant design to benefit working in inclement weather conditions.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eStandard prime macro lens is designed for full-frame Sony E-mount mirrorless cameras, and can also be used on APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 6.3\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne aspherical element and one extra-low dispersion glass element are incorporated into the optical design to reduce both spherical and chromatic aberrations for increased clarity and sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 6.3-11.8\", 11.8\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-resistant construction benefits this lens' use in inclement conditions.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743737573538,"sku":"SEL50M28","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-50mm-f2-8-macro-lens-procam-1.jpg?v=1768419955"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony\u003c\/strong\u003e E-mount telephoto lenses, the \u003cstrong\u003eFE 2.0x Teleconverter \u003c\/strong\u003eincreases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdt\u003eCompatible Lenses\u003c\/dt\u003e\n\u003cdd\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743737704610,"sku":"SEL20TC","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-2-0x-teleconverter-procam-1.jpg?v=1768419994"},{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eDelivering both smooth bokeh and fine sharpness, the \u003cb\u003eFE 100mm f\/2.8 STF GM OSS Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a short-telephoto prime featuring a unique, yet sophisticated optical design. Separating itself from other portrait-length lenses, this 100mm f\/2.8 features Smooth Trans Focus (STF) technology, which uses an apodization filter to realize notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background. Contributing to a high degree of sharpness and clarity, the lens also incorporates one aspherical element and one extra-low dispersion element to suppress both spherical and chromatic aberrations. Additionally, a Nano AR coating has also been applied to reduce lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics, this lens also sports a robust physical construction that is dust- and moisture-sealed for use in trying conditions. It is also an apt performer, and utilizes a Direct Drive SSM to afford quick, quiet, and smooth autofocus performance. A macro switching ring permits selecting between two focusing ranges, including a dedicated close-up range for working with subjects as close as 1.9' away with a 0.25x maximum magnification. Additionally, Optical SteadyShot image stabilization further contributes to producing sharp images when shooting handheld by minimizing the appearance of camera shake.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eShort telephoto prime designed for full-frame Sony E-mount mirrorless cameras, however it can also be used on APS-C models where it will provide a 150mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical design incorporates an apodization element that helps to improve the quality of bokeh. This element, which resembles a radially graduated ND filter that tapers from clear in the center to denser around the edges, produces more circular out-of-focus highlights for more pleasing selective focus and shallow depth of field effects.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn aperture range of f\/2.8 to f\/20 is available, however the implementation of the apodization filter renders this range as T5.6 to T22.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne extra-low dispersion element reduces color fringing and chromatic aberrations while one aspherical element controls spherical aberrations for improved clarity and sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical layout has also been designed to reduce peripheral highlight distortion due to vignetting in order to achieve rounder out-of-focus highlights in both the foreground and background.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA macro switching ring allows you to choose between two focusing ranges: 2.8' to infinity or a closer range of 1.9-3.3', which also offers a 0.25x magnification at minimum focus for working with close-up details.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCustomizable focus hold button on lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA rounded 11-blade diaphragm further contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743737835682,"sku":"SEL100F28GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-100mm-f2-8-stf-gm-oss-lens-procam-1.jpg?v=1768419998"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003eDesigned for versatility, the \u003cstrong\u003eFE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.\u003c\/p\u003e\n\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\n\n\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743738949794,"sku":"SEL24105G\/2","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-24-105mm-f4-g-oss-lens-procam-1.jpg?v=1768420017"},{"product_id":"sony-fe-35mm-f-1-4-distagon-t-za-lens","title":"Sony FE 35mm f\/1.4 Distagon T* ZA Lens","description":"\u003cp\u003eFast, sharp, and loaded with the latest technology, the \u003cstrong\u003eDistagon T* FE 35mm f\/1.4 ZA Lens\u003c\/strong\u003e from\u003cstrong\u003eSony\u003c\/strong\u003e offers full-frame E-Mount shooters a classic wide-angle focal length with excellent optical performance. The fast f\/1.4 maximum aperture provides very effective low light capability and shallow depth of field control. Its advanced optical design - including aspherical and advanced aspherical (AA) lens elements combined with ZEISS T* coating - deliver outstanding image resolution and suppresses reflections for excellent contrast and clarity. \u003c\/p\u003e\n  \u003cp\u003eThe Direct Drive Super Sonic Wave AF System employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The quiet AF and wide aperture make this an ideal prime lens for recording video and filmmakers will love the responsive physical aperture ring that can be changed from clicked to de-clicked with the flip of a switch on the lens barrel. The circular 9-blade aperture helps to create pleasing out-of-focus highlights and a dust and moisture resistant barrel design enable this lens to be used confidently in inclement weather.\u003c\/p\u003e\n\n    \u003cdl\u003e\n      \u003cdt\u003eWide Angle Prime Lens for Full-Frame E-Mount Cameras\u003c\/dt\u003e\n      \u003cdd\u003eThis 35mm prime lens offers a moderately wide focal length, ideal for landscapes and interiors as well as documentary photography and photojournalism. Its f\/1.4 maximum aperture is effective in low light and enables shallow depth of field control. When used on APS-C E-Mount cameras, it provides a 35mm focal length equivalence of 52.5mm.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/dt\u003e\n      \u003cdd\u003eThe quiet and precise DDSSM focus drive employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. The system is remarkably quiet, making it ideal for video recording. It also improves the precision of \"focus wobble\" employed to achieve optimum focus when shooting movies.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eResponsive Aperture Ring\u003c\/dt\u003e\n      \u003cdd\u003eA responsive aperture ring offers positive action that will satisfy professional photographers and filmmakers alike. The aperture ring click stops can be switched on or off as required. \"Off\" is the preferred setting for moviemaking since it results in the least aperture operation noise. When \"On\" the ring provides tactile feedback that is useful when shooting stills.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eAspherical and Advanced Aspherical Elements\u003c\/dt\u003e\n      \u003cdd\u003eAdvanced Aspherical and Aspherical lens elements minimizes spherical aberration while also reducing lens size and weight. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eZEISS T* (T-Star) Coating\u003c\/dt\u003e\n      \u003cdd\u003eThis lens features the ZEISS T* (T-Star) coating that virtually eliminates lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces. The T* coating contributes to outstanding image quality, with high contrast and uniformly excellent resolution from edge to edge across the image frame.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eRobust Build\u003c\/dt\u003e\n      \u003cdd\u003eWater and dust resistant sealing enable this lens to be confidently used in outdoor setting and inclement weather.\u003c\/dd\u003e\n    \u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743739834530,"sku":"SEL35F14Z","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-35mm-f1-4-distagon-t-za-lens-procam-1.jpg?v=1768420034"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f\/2.8 Macro G OSS Lens for Sony's E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\n\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743740784802,"sku":"SEL90M28G","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-90mm-f2-8-macro-g-oss-lens-procam-1.jpg?v=1768420039"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony E PZ 18-105mm f\/4 G OSS Lens\u003c\/strong\u003e is a wide-ranging zoom lens that provides a 35mm-equivalent focal length range of 27-158mm, covering wide-angle to telephoto perspectives. A constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefitting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilization, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003cbr\u003e\n    \u003cbr\u003e\n    The optical construction incorporates two extra-low dispersion elements and three aspherical elements to minimize distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity. The internal zoom operation utilizes Handycam technology and a floating axis design to help reduce noise during use and provide smooth, controlled zooming. A zoom lever is also integrated into the lens' design for easier control over the speed of zooming with both variable and fixed-speed settings. Additionally, a separate manual focusing ring is available to provide versatile handling in regard to setting both the focus and zoom positions simultaneously.\u003c\/p\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eZoom lens provides a 35mm-equivalent focal length range of 27-158mm, covering wide-angle to telephoto perspectives.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eTwo extra-low dispersion elements and three aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eHandycam technology is used, along with a floating axis design, to provide smooth, quiet zooming performance that is well-suited to movie recording.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eInternal zoom and focus design helps to maintain a constant lens length with a non-rotating front element to support use of polarizing filters.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eZoom lever allows greater control over the speed of zoom using either variable or fixed-speed settings.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n    \u003cdl\u003e\n      \u003cdd\u003eSeparate, dedicated focusing ring permits direct manipulation of focus and gives way to separate power zoom and manual focus controls for greater precision.\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743741997218,"sku":"SELP18105G","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-e-pz-18-105mm-f4-g-oss-lens-procam.jpg?v=1768420046"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cbr\u003e\n\u003cp\u003eA fast and flexible wide-angle zoom, the \u003cb\u003eFE 16-35mm f\/2.8 GM Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eWide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides a 24-52.5mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743742423202,"sku":"SEL1635GM","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-16-35mm-f2-8-gm-lens-procam-1.jpg?v=1768420047"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony FE 12-24mm f\/4 G Lens","description":"\u003cp\u003eUltra wide and versatile, the \u003cstrong\u003eFE 12-24mm f\/4 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterized by its constant f\/4 maximum aperture. Benefitting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and color fidelity when working in bright, backlit situations.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eUltra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFour aspherical elements are featured in the optical design to control spherical aberrations in order to produce a high degree of sharpness while also limiting distortion.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne Super ED and three ED elements are used to suppress chromatic aberrations and color fringing for improved clarity and color accuracy.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743742521506,"sku":"SEL1224G","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-12-24mm-f4-g-lens-procam-1.jpg?v=1768420064"},{"product_id":"sony-np-fz100-rechargeable-lithium-ion-battery-2280mah","title":"Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)","description":"\u003cp\u003e\n    \u003c\/p\u003e\u003cp\u003eThe 7.2 VDC, 2280mAh \u003cstrong\u003eNP-FZ100 Rechargeable Lithium-Ion Battery\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.\u003c\/p\u003e\n    \n  \u003cdl\u003e\n    \u003cdt\u003eCompatible Cameras\u003c\/dt\u003e\n    \u003cdd\u003eFor Sony Alpha a9 II, a9, a7R IV, a7R III, a7 III, and a6600 Cameras\n\u003c\/dd\u003e\n  \u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743743799458,"sku":"NP-FZ100","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-np-fz100-rechargeable-lithium-ion-battery-2280mah-procam-1.jpg?v=1768420095"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cbr\u003e\n\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, this \u003cstrong\u003eFE 400mm f\/2.8 GM OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximizing performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\n\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilization to provide 5-axis stabilization.\u003c\/p\u003e\n\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree fluorite elements help reduce color fringing and chromatic aberrations for increased quality and color accuracy \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOptical SteadyShot Stabilization provides 5-axis image stabilization when paired with a camera that features in-body image stabilization\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743745863842,"sku":"SEL400F28GM","price":12998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-400mm-f2-8-gm-oss-lens-procam.jpg?v=1768420098"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favored wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n \u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743746781346,"sku":"SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-24mm-f1-4-gm-lens-procam-1.jpg?v=1768420105"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cbr\u003e\n\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cbr\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eTwo customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743748255906,"sku":"SEL135F18GM","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-135mm-f1-8-gm-lens-procam-1.jpg?v=1768420134"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cp\u003eThe fast and compact \u003cstrong\u003eFE 35mm f\/1.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003eprovides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cli\u003eCovering a wide-angle perspective, this compact 35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA fast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCustomizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743749206178,"sku":"SEL35F18F","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-35mm-f1-8-lens-procam-1.jpg?v=1768420146"},{"product_id":"sony-cfexpress-type-a-tough-memory-card-80gb","title":"Sony CFexpress Type A TOUGH Memory Card - 80GB","description":"\u003cp\u003eOffering both strength and speed, the 80GB CFexpress Type A TOUGH Memory Card from Sony provides fast read speeds up to 800 MB\/s along with write speeds up to 700 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743749828770,"sku":"CEAG80T","price":198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-cfexpress-type-a-tough-memory-card-80gb-procam.jpg?v=1768420151"},{"product_id":"sony-cfexpress-type-a-tough-memory-card-160gb","title":"Sony CFexpress Type A TOUGH Memory Card - 160GB","description":"\u003cp\u003eOffering both strength and speed, the 160GB CFexpress Type A TOUGH Memory Card from Sony provides fast read speeds up to 800 MB\/s along with write speeds up to 700 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743749861538,"sku":"CEAG160T","price":398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-cfexpress-type-a-tough-memory-card-160gb-procam.jpg?v=1768420152"},{"product_id":"sony-fe-600mm-f-4-gm-oss-lens","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, the \u003cstrong\u003eFE 600mm f\/4 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is designed for their E-mount cameras and is ideal for sports, news, wildlife, and nature photographers. The f\/4 aperture and eleven-blade circular diaphragm provide great depth of field control for isolating subjects, as well as maximizing performance for low-light shooting situations. Three fluorite elements and one XA (extreme aspherical) element reduce chromatic aberration and color bleeding, while two ED (extra-low dispersion) elements and a Nano AR lens coating further increase performance and image quality by reducing flare, ghosting, and spherical aberations while shooting in harsh conditions. The front element is further protected by a fluorine coating that helps prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\n\u003cp\u003eWeighing in at just 6.71 pounds, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back to make it less front heavy, making tracking subjects and panning easier whether you're shooting handheld or on a monopod. Complementing that is Sony's XD (Extreme Dynamic) Linear Motor autofocus system, which is driven by two motors to quickly and quietly track subjects across the frame, even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilization to provide 5-axis stabilization.\u003c\/p\u003e\n\n\u003cp\u003eVideo shooters will also be pleased to find Power Focus functionality, which provides smooth, even focus while shooting movies. The magnesium alloy body of this lens is also dust- and moisture-resistant for protection while shooting in adverse conditions. A fixed tripod collar employs bearings to ensure smooth rotation, with a switch to engage or disengage click stops. When engaged, users can switch between horizontal and vertical orientations in 90° increments as required. The click stops can be disengaged when smooth, low-resistance operations are required.\u003c\/p\u003e\n\n\u003ch3\u003eGeneral Features\u003c\/h3\u003e\n\n\u003ch4\u003eLight 600mm f\/4 Super Telephoto Lens\u003c\/h4\u003e\n\u003cp\u003eWeighing in at 6.71 pounds, the light weight and balance of the FE 600mm f\/4 GM OSS lens is achieved through an optical design that includes a large XA (extreme aspherical) element, three fluorite elements, and two ED glass elements, as well as the use of durable magnesium alloy components. The improved design of this well-balanced lens reduces the number of elements deployed at the front of the barrel, resulting in faster, more precise panning, whether shooting handheld or on a monopod.\u003c\/p\u003e\n\n\u003ch4\u003eXD (Extreme Dynamic) Linear Motors for Fast, Precise Autofocus\u003c\/h4\u003e\n\u003cp\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens' focus group is driven by two XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver improved levels of fast, precise, and quiet autofocus operation, and also contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Apitionally, an algorithm developed specifically for the XD motors improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003c\/p\u003e\n\n\u003ch4\u003eSuperlative G Master Quality\u003c\/h4\u003e\n\u003cp\u003eAll lenses bearing the G Master brand are designed to high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Color bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony's original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003c\/p\u003e\n\n\u003ch4\u003eThree Fluorite Elements and Two ED Glass Elements Reduce Flare and Ghosting\u003c\/h4\u003e\n\u003cp\u003eBased on an optical design that conforms to stringent G Master standards, the FE 600mm f\/4 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a strong balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve these characteristics.\u003c\/p\u003e\n\n\u003ch4\u003eWide f\/4 Maximum Aperture\u003c\/h4\u003e\n\u003cp\u003eThe wide f\/4 maximum aperture maintains exposure and depth of field, while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with the circular aperture blades used in this lens.\u003c\/p\u003e\n\n\u003ch4\u003e11-Blade Circular Aperture\u003c\/h4\u003e\n\u003cp\u003eComplementing the wide f\/4 aperture is the 11-blade circular aperture that results in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, this lens overcomes this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In apition to careful control of spherical aberration at the design stage, this lens is tested and adjusted during manufacturing to achieve the high-quality bokeh.\u003c\/p\u003e\n\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony's original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\n\u003ch4\u003eOptical SteadyShot Image Stabilization Reduces Blur\u003c\/h4\u003e\n\u003cp\u003eHigh-performance Optical SteadyShot image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated 'Mode 3' algorithm is optimized for the smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilization becomes available when used with Alpha-series cameras that feature built-in image stabilization.\u003c\/p\u003e\n\n\u003ch4\u003e4x Customizable Multi-Function Focus Hold Buttons and Function Ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm f\/4 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in virtually any shooting situation. Once you've adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via an in-camera body menu, allowing them to be assigned to a different function selected by the user, such as Eye AF.\u003c\/p\u003e\n\n\u003ch4\u003eDust- and Moisture-Resistant for Robust Reliability\u003c\/h4\u003e\n\u003cp\u003eSony's lens sealing maximizes resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003c\/p\u003e\n\n\u003ch4\u003eLightweight Lens\u003c\/h4\u003e\n\u003cp\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components. This provides the tough durability that demanding professional applications require, while minimizing the overall weight. The FE 600mm f\/4 GM OSS weighs in at 6.71 pounds.\u003c\/p\u003e\n\n\u003ch4\u003e1.4x and 2.0x Tele-Converter Support\u003c\/h4\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to a 1200mm focal length, or up to an 1800mm equivalent on APS-C bodies. Outstanding imaging performance and fast, precise AF operations are maintained when either of these tele-converters are used, ensuring that the lens' G Master image quality is not compromised. Maximum aperture with the 1.4x and 2.0x tele-converters is f\/5.6 and f\/8, respectively.\u003c\/p\u003e\n\n\u003ch4\u003eInstant Auto\/Manual Focus Selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes focusing faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\n\u003ch4\u003eFluorine Front Element Coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\n\u003ch4\u003eFull-Time DMF\u003c\/h4\u003e\n\u003cp\u003eDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF, since you'll then be able to fine tune your focus point using the manual focus ring. When the Full-Time DMF switch is on, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\n\u003ch4\u003eFocus Range Limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 49-15' \/ 15-4.5m, and Infinity-49' \/ 15m.\u003c\/p\u003e\n\n\u003ch4\u003eDrop-In Filter Slot\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm f\/4 GM OSS includes a filter slot that accepts 40.5mm filters, as well as the optional VF-DCPL1 drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\n\u003ch4\u003eHigh-Speed, Accurate Tracking at f\/22\u003c\/h4\u003e\n\u003cp\u003eHigh-speed, accurate AF tracking for continuous shooting at the minimum aperture of f\/22 (a9 software must be updated to the latest version). This is an important advantage, allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\n\u003ch4\u003eStrong, Lightweight Carbon Fiber Lens Hood\u003c\/h4\u003e\n\u003cp\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize aped weight. The interior of the hood is lined with flocking to minimize reflections for better light control.\u003c\/p\u003e\n\n\u003ch4\u003eIncreased Mount Strength and Reliability\u003c\/h4\u003e\n\u003cp\u003eWhile conventional lenses use four mount attachment screws, the FE 600mm f\/4 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will withstand professional use.\u003c\/p\u003e\n\n\u003ch4\u003eVersatile High-Durability Tripod Mount\u003c\/h4\u003e\n\u003cp\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allow the user to switch between horizontal and vertical camera orientations in 90° click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003c\/p\u003e\n\n\u003ch4\u003eSupplied Hard Carrying Case\u003c\/h4\u003e\n\u003cp\u003eA dedicated trunk-style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\n\u003ch4\u003eFunction Ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm f\/4 GM OSS includes a function ring with a switch that lets you select Preset (preset focus), Function, and Off positions. When in the Preset position, the Set button is initially used to memorize the desired focus point, and moving the function ring in either direction will immediately set focus to the memorized point. This can be an advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the Function position, functions can be assigned to the Function mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743750025378,"sku":"SEL600F40GM","price":14098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-fe-600mm-f4-gm-oss-lens-procam-1.jpg?v=1768420154"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-body-only","title":"Sony a7S III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eOptimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\n\n\u003cp\u003eVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\n\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\n\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\n\n\u003cp\u003eAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\u003cbr\u003e\n\u003c\/p\u003e\u003ch3\u003eFast Hybrid AF System\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\n\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilization for even smoother footage straight out of camera.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eBody Design and Connectivity\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cdl\u003e\n\u003cdd\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":36743750090914,"sku":"ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/products\/sony-alpha-a7s-iii-mirrorless-digital-camera-body-only-procam-1.jpg?v=1768420176"}],"url":"https:\/\/procam.com\/collections\/sony-x-drifter.oembed","provider":"PROCAM Photo \u0026 Video Gear","version":"1.0","type":"link"}