{"product_id":"harman-switch-azure-film-35mm-roll-film-36-exposures","title":"HARMAN SWITCH AZURE Film (35mm Roll Film, 36 Exposures)","description":"\u003cp\u003eSO 125\/22º C41 PROCESS CREATIVE FILM\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHARMAN SWITCH AZURE \u003c\/strong\u003eis the latest creative offering in a growing range of HARMAN colour films. Through \u003cstrong\u003eSWITCH AZURE\u003c\/strong\u003e, photographers will be invited to flip the familiar on its head and turn the everyday into something strange.\u003cbr\u003e\u003cbr\u003eAs the colours switch, ordinary scenes become unexpectedly extraordinary as pink and orange skies meet cyan bananas and blue strawberries.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue light\u003c\/strong\u003e is recorded in the \u003cstrong\u003ered channel\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen light\u003c\/strong\u003e is recorded in the \u003cstrong\u003egreen channel\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed light\u003c\/strong\u003e is recorded in the \u003cstrong\u003eblue channel\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e“By ‘switching’ two of the three colour couplers around, this creates a differing contrast response to the individual channels which can render blues as orange, yellows as a vibrant azure and reds as hues of purple\/blue”. \u003c\/p\u003e\n\u003ch3\u003eWhat to expect…\u003c\/h3\u003e\n\u003cp\u003ePink and orange sky, blue brickwork, strange coloured fruits, e.g. cyan bananas, blue tomatoes and strawberries, blue skin tones.\u003c\/p\u003e\n\u003cp\u003eCommon objects like post boxes, signs, buildings and vehicles are transformed, and in the natural world flowers, trees, landscapes and wildlife become strange and unfamiliar.\u003c\/p\u003e\n\u003cp\u003eSunsets become inverted with cool blues and purples.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHARMAN Switch Azure film is processed in the standard C41 colour negative film process. This film can be processed alongside all makes of colour negative film.\u003c\/em\u003e\u003c\/p\u003e","brand":"HARMAN","offers":[{"title":"Default Title","offer_id":46639936962722,"sku":"1182626","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/9811\/1906\/files\/0009_Cassette_Box.jpg?v=1772647749","url":"https:\/\/procam.com\/products\/harman-switch-azure-film-35mm-roll-film-36-exposures","provider":"PROCAM Photo \u0026 Video Gear","version":"1.0","type":"link"}