WHY ATTEND THE FALL SALE?
Four locations. Endless gear. Exclusive access.
MEET BRAND REPS
Talk directly with official representatives from Canon, Sony, Nikon, Fujifilm, and more to get expert advice on your setup.
GEAR DEMOS
Get hands-on experience with the newest camera bodies, prime lenses, and studio lighting gear before you buy.
TRADE-IN BONUS
Bring in your existing camera gear for on-the-spot trade valuations and receive extra bonus value toward new gear.
CREATIVE CLASSES
Attend free and premium educational workshops led by working professional photographers and industry pros.
PROCAM
ANN ARBOR
Friday, November 6 2026
2015 W. Stadium Blvd. Ann Arbor, MI 48103
PROCAM
DETROIT
Saturday, November 7 2026
34224 Plymouth Rd. Livonia, MI 48150
PROCAM
CINCINNATI
Saturday, November 14 2026
1014 Ohio Pike Cincinnati, OH 45245
PROCAM
CHICAGO
Friday & Saturday, November 20–21 2026
4300 Westbrook Dr. Aurora, IL 60504
CREATIVE CLASSES & WORKSHOPS
Hands-on education led by industry pros and brand ambassadors. Reserve your spot today.
FUJIFILM
CREATING THE EPIC PORTRAIT
Explore fine art portraiture from story concept to set building and intentional lighting. See a concept come to life live.
RESERVE SEAT
CANON
BIRD PHOTOGRAPHY WITH CANON EOS R
A visual walkthrough of Canon EOS R System settings, custom button mapping, autofocus modes, and telephoto lenses optimized for birds.
RESERVE SEAT
WESTCOTT
MAIN CHARACTER ENERGY: BOLD COLOR & GELS
Create scroll-stopping senior portraits using bold gel lighting, creative posing, and live model transformations.
RESERVE SEAT
SONY
COLOR EMULATION WITH SONY ALPHA
Bring the nostalgic look of film to your Sony Alpha body. Explore picture profiles, personalized looks, and pro Sony color tips.
RESERVE SEAT
TAMRON
THE ART OF LENS SELECTION
Discover how focal length, aperture, and lens choice shape perspective, depth, and emotion to build authentic visual narratives.
RESERVE SEAT
SONY & WESTCOTT
CREATIVE PORTRAITS & BOLD LIGHTING
Hands-on portrait experience with live professional models. Experiment with hard light, styling patterns, and color gels.
RESERVE SEAT
NIKON AMBASSADOR
HANDS-ON PET PHOTOGRAPHY
Capture emotion and freeze action with adorable live puppy models using the latest Nikon Z cameras and NIKKOR glass.
RESERVE SEAT
TETHER TOOLS
TETHERING 101: STREAMLINE YOUR WORKFLOW
Learn why top pros shoot tethered on set and on location, and master the software and cable setups that elevate client reviews.
RESERVE SEAT
SONY & TETHER TOOLS
SONY X TETHER TOOLS PORTRAIT WORKFLOW
90 minutes of fast-paced hands-on training covering camera settings, posing, instant tethered previewing, and subject connection.
RESERVE SEAT
NIKON AMBASSADOR
WILDLIFE PHOTO & VIDEO STORYTELLING
Explore creative multiple exposures, motion blur, slow motion, and sound recording techniques with Nikon Z bodies.
RESERVE SEAT
TAMRON
TRAVEL & STORYTELLING
Turn travel moments into compelling narratives. Master composition, location research, gear packing, and emotional capture.
RESERVE SEAT
WESTCOTT
SHAPING PORTRAITS WITH HARD & SOFT LIGHT
Learn Manny Ortiz’s signature two-light technique combining hard projector light with soft modifiers for dynamic portraits.
RESERVE SEAT
PROCAM PRINT STUDIO
POWER TO THE PRINT: CAPTURE TO CASHFLOW
From camera settings in the field to soft-proofing and final fine art print output worth displaying in galleries or homes.
RESERVE SEAT
CANON EXPLORER OF LIGHT
FROM CAMERA TO CASHFLOW
Join Canon Explorer of Light Vanessa Joy for a masterclass on pricing, client acquisition, booking high-value jobs, and growing revenue.
RESERVE SEAT
